Product Branding


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Product branding and stunning package design is often the key to the successful launch or repositioning of specialized consumer products.

This client - with annual sales in excess
of $3 billion per year,
engaged Roland Lasher to help open seven International Markets with product introductions, product literature, and comprehensive sales training materials.

The launching of this International campaign included  a comprehensive sales training kit for food supplements, helping this client generate a major market share in the first 12 months.


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